Top 5 Beauty Retail Apps on iOS in the US: Q3 2021 Performance

In Q3 2021, the top beauty retail apps on iOS in the US showcased diverse patterns in downloads, revenue, and active user engagement. Here's a closer look at how each app performed during this period.

Ulta Beauty: Makeup & Skincare saw its weekly downloads fluctuate, peaking at approximately 42K in mid-July and ending the quarter at around 32K. Active users hovered around the 470K to 510K range, showing a consistent user base throughout the quarter.

My Bath & Body Works | My B&BW experienced steady downloads, starting at 29.6K and rising to 38.2K by the end of September. Active users also displayed a stable trend, maintaining figures between 310K and 343K.

Sephora US: Makeup & Skincare maintained a consistent download rate, with numbers ranging from 20K to 22.8K. Active user figures showed a slight decline from approximately 371K at the start of the quarter to 357K by the end.

Think Dirty – Shop Clean had a notable spike in downloads in early July, reaching over 90K, before stabilizing around 5K to 11K for the rest of the quarter. Revenue peaked at $1.6K in early July and then saw a significant drop, ending the quarter with minimal earnings. Active users followed a similar pattern, peaking at 215K and then stabilizing around 127K to 146K.

IPSY: Personalized Beauty displayed a steady download trend, starting at 6.5K and peaking at 8K in mid-September. Active users varied from 190K to 216K, showing slight fluctuations throughout the quarter.

For more detailed insights and data, visit Sensor Tower.